Privacy Policy for Liftology

1. Introduction and Scope

Welcome to Liftology.io (referred to below as "Liftology," "we," "us," or "our"). We operate the webpage Liftology.io and provide related accessibility consulting, lead generation, quote matching, and installation coordination services (collectively, the "Services").

We are committed to protecting the privacy, confidentiality, and security of our users' personal data. This Privacy Policy explains comprehensively how we collect, use, disclose, retain, and safeguard your information when you visit our website, request a stair lift quote, or otherwise interact with us.

Important Notice: By accessing our website or utilizing our quote-request services, you acknowledge that you have read and understood the terms of this Privacy Policy. If you do not agree with the practices outlined herein, please discontinue your use of our website immediately.

2. Categories of Personal Information We Collect

To provide accurate stair lift quotes and professional recommendations, we must collect specific information regarding you, your home, and your mobility needs. We collect this data across the following categories defined by modern privacy frameworks:

3. How We Collect Your Personal Information

We gather data through three primary mechanisms:

A. Direct Submissions (Information You Provide)

We collect information directly from you when you fill out forms on Liftology.io, request a call back, complete a questionnaire, or communicate with our customer care agents. This includes names, addresses, phone numbers, and structural details about your staircase.

B. Automated Technologies (Cookies and Tracking)

As you navigate our site, we use automatic data collection technologies to collect certain information about your equipment and browsing actions. This includes:

• Cookies: Small text files placed on your device to track preferences and site traffic patterns.
• Log Files: Web server logs that record IP addresses, browser types, internet service providers (ISPs), and time stamps.
• Web Beacons / Pixels: Electronic files used to track your interactions with specific pages or marketing emails.

C. Third-Party Sources

We may occasionally receive data from verified third-party business partners, advertising networks, or independent stair lift dealers who assist us in fulfillment or lead verification.

4. Business and Commercial Purposes for Using Your Data

We utilize your personal information for the following business operations and commercial objectives:

• Fulfillment of Requests: Providing customized stair lift quotes, arranging in-home structural assessments, and connecting you with localized installation professionals.
• Customer Communication: Sending transaction confirmations, responding to customer service inquiries, and delivering administrative or technical updates.
• Direct Marketing & Promotions: Sending newsletters, promotional offers, or tailored advertisements regarding new accessibility solutions (subject to your communication preferences).
• Analytics and Optimization: Evaluating website user behavior to troubleshoot technical errors, enhance site navigation, and upgrade product inventory options.
• Legal & Fraud Prevention: Detecting security incidents, protecting against malicious or illegal activity, and enforcing our terms of service or complying with legal obligations.

5. Disclosure, Sharing, and "Selling" of Information

Liftology does not sell your personal data for monetary compensation. However, to provide the specific services offered on our stair lift page, we must share your information with trusted third parties under strict contractual obligations.

A. Authorized Dealers and Local Installers

To provide you with physical stair lift hardware, customized engineering designs, and code-compliant installations, we transmit your contact details and staircase requirements to vetted local dealers or contractors operating in your geographic region.

B. Service Providers

We share data with third-party vendors who perform support operations for us, including:

• Cloud infrastructure and web hosting platforms.
• Customer Relationship Management (CRM) databases.
• Email distribution and SMS messaging gateways.
• Data analytics tools (e.g., Google Analytics).

C. Legal Obligations and Corporate Transfers

We may disclose your data if required by law, subpoena, or government order. Additionally, in the event of a merger, acquisition, corporate reorganization, or sale of assets, user data may be transferred to the acquiring entity.

6. TCPA and SMS Communication Disclosure (Telephone Consumer Protection Act)

By providing your phone number on our stair lift quote forms, you explicitly consent to receive transactional and promotional communications—including phone calls, pre-recorded messages, and SMS/text messages—from Liftology and our network of authorized installation partners.

• Consent: Your consent to receive automated marketing calls/texts is not a mandatory condition of purchasing any goods or services from us.
• Opt-Out: You can opt out of SMS messages at any time by replying "STOP" to any text received. For voice calls, you may request to be placed on our internal Do Not Call list during any conversation.
• Data Protection: We do not share your mobile opt-in consent data with third parties for their independent marketing purposes.

7. Data Retention Framework

We retain your personal information only for as long as is strictly necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

• Lead Data: Quote requests and physical assessment details are generally retained for 4 Years to assist with long-term warranty verification or delayed purchase installations.
• Analytical Data: Non-identifiable web traffic logs are routinely purged or anonymized after 4 Years
• Legal Criteria: We retain standard transactional logs, opt-out requests, and contract signatures to defend against potential legal claims or fulfill tax obligations.

8. US State-Specific Privacy Disclosures (CCPA / CPRA and Beyond)

If you are a resident of California, Colorado, Virginia, Connecticut, Utah, Texas, or other states with comprehensive privacy legislation, you possess specific statutory rights regarding your data.

Your Privacy Rights

• Right to Know/Access: You have the right to request a disclosure of the specific categories and pieces of personal information we have collected about you.
• Right to Delete: You have the right to request the deletion of your personal information, subject to specific legal exemptions (e.g., if the data is required to complete a warranty service).
• Right to Correct: You have the right to request that we rectify inaccurate or outdated personal data.
• Right to Opt-Out of Targeted Advertising: You can restrict the use of your data for cross-context behavioral advertising by adjusting your cookie preferences or utilizing Global Privacy Control (GPC) signals on your browser.

How to Exercise Your Rights

To submit a verifiable consumer request to exercise your rights, please contact us via the methods provided in Section 11. We will verify your identity by matching the email address or phone number from your request against our internal database before taking action. We will not discriminate against you for exercising any of your privacy rights.

9. International Data Transfers (GDPR / UK GDPR Disclosures)

Our website and services are targeted primarily toward residents of the United States. If you are accessing our webpage from the European Economic Area (EEA) or the United Kingdom, please note that your data will be transferred to, stored, and processed in countries outside your jurisdiction.

We utilize Standard Contractual Clauses (SCCs) or rely on recognized adequacy frameworks to ensure that your personal information receives an equivalent level of protection to that mandated under European data protection laws.

10. Information Security

We implement robust technical, administrative, and physical security measures designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include Secure Sockets Layer (SSL/TLS) encryption for web forms, restricted access protocols for database administrators, and routine security audits.

However, please be aware that no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute safety.

11. Contact Information and Legal Entity Details

If you have any questions, concerns, or complaints regarding this Privacy Policy, or if you wish to exercise your data privacy rights, please contact our dedicated compliance office:

• Legal Entity Name: Liftology Franchise Corporation
• Mailing Address: 244 W 300 N STE 100, Salt Lake City, UT 84103
• Email Address: PPC@scalestore.io
• Toll-Free Telephone: (888) 322-5438